Launch processes unmasked
Stop worrying whether you're doing Go-to-Market right. Discover the processes, tools, and tips of the experts and start launching your products like a pro.
Updated for 2024, this report gives you a 1,000-foot view of the GTM process as it's being performed - right now - across industries.
All the results you need. Right here.👇
Tricks of the trade
🤔 Are you missing a piece of the Go-to-market puzzle?
💰 Are other GTM professionals seeing something you're missing?
📈 Are you falling behind critical trends, through no fault of your own?
Get your answers
Get up to speed with the State of Go-to-Market in 2024 🎉
What's inside?
- The Go-to-Market factor that's considered both most critical for its success (33.3%), and its biggest challenge (25.5%).
- The team amusingly voted both the easiest and second-most difficult stakeholder group to work with.
- What 74.5% of GTM professionals believe about their company leadership.
- The surprising size of 65.6% of GTM launch budgets in 2024.
- What team owns the Go-to-Market function in a whopping 52.9% of cases.
So... Are you ready for:
- Go-to-Market insights to help you improve your launch processes.
- Actionable advice on how to better align with stakeholders.
- A deeper understanding of how different GTM functions contribute to the overall success of your launches.
- Plus much, much more?
