Sales enablement

Learn from Western Union's Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...

Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game....

In this article, you'll learn practical strategies to build brand relevance, the traits we targeted when hiring a world-class team, and how we fostered a culture of inclusivity. On top of all that, I’ll share the core leadership principles that empowered us to achieve the seemingly impossible....

Ditch feature-heavy sales pitches that fall flat. Learn the 5-step TRUST framework to craft compelling customer stories that accelerate sales....

There is one area of investment that remains strategically topical for businesses as they find differentiated ways to add value to their customers: GTM methodologies. Read on if you’re interested in deepening your understanding of methodologies and learning how to maximize the ROI from them....

Ifm's Ruben Boom presents a case study on how he built a customer-focused enablement program. From building the concept to implementation, this article is packed with actionable advice....

Sales people are crucial for Go-to-Market success. You can put hours upon hours into nailing your product’s positioning and messaging, but the reality is all that hard work can be undone in a matter of minutes if it’s not understood and acted on by your sales teams....

Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration....

I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together....

Russell Zack explains some of the key factors involved in lowering salespeople's time to confidence – whether they're brand-new or seasoned veterans....

Debbi Varela explores a 7-step framework that'll help you create a thriving, efficient, revenue enablement function....

Cross-functional teams can revolutionize the way your company goes to market, but it’s one thing to have multiple teams working on a project and an entirely different thing to have strategized organizational alignment....

In a world where so many sales teams are remote-first, enablement can be tough. Here, Katie Van Hoomissen explores how to maximize your enablement efforts in remote settings....

Joe Lazewski explores how account-based marketing (ABM) can be a powerful organizational tool when used correctly....

Celine Grey analyzes how data democratization and the power of marginal gains can transform your sales org....