Product positioning

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

In this B2D guide to product positioning, we’re giving you strategies to help you position your tech product so you get the results you’re looking for....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

With the Go-to-Market Buyer Persona Template, we’re taking the stress out of this process and giving you a strong starting point for your GTM process. Save time developing buyer interview questions, brush up your existing processes or get inspiration for your own frameworks....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Your product positioning should be the backbone of every customer-facing asset you have, which means this isn’t an area to scrimp on. If you nail your positioning, you can build everything out from that point. But, as with all things in life, it’s easier said than done....

Your business’ brand promise is a clear, distinct and unique value or experience every single one of your customers can expect to receive. No exceptions. When brand promises are delivered on, they can define individual products or entire organisations....

Positioning and messaging are at the heart of your brand and how you communicate with customers, so getting them right is essential. But not to worry, we’re covering the key challenges you’ll face when it comes to positioning and messaging at a startup....

Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all....

There isn’t a one-size-fits-all, definitive answer as to why companies put a storytelling process in place; it’s not a black and white scenario - there’s a whole shade of grey....