Members-only Narrative design Narrative design for Go-to-Market Transform your Go-to-Market campaigns with the power of narrative design – the key to connecting emotionally with your audience and ensuring your brand stands out in even the most competitive marketplace....
Members-only Product positioning Positioning vs narrative design: let’s get ready to rumble! Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...
Members-only Narrative design How to master narrative design [Q&A with HubSpot] The importance of narrative design is becoming increasingly recognized, with Marcus Andrews, HubSpot's Product Marketing Group Lead, predicting narrative design could potentially replace product positioning....