Members-only articles

Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....

This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....

The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time....

Dan Jackson-Whiteside, Global Head of Demand Generation and Marketing Operations for Mind Gym, debunks some popular misconceptions about demand gen....

In this article, Stacey Kruczek covers topics like how to align your team goals with your company goals, how to align KPIs to the developer marketing funnel, and more....

In this exclusive article, Senior Product Marketers Shishir Agrawal and Abhishek Bathla tackle the delicate art of product-market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation....

Portfolio roadmap prioritization is the crystal ball that guides the path to stay focused on the right projects and priorities. In this article, I'll be discussing how, when, and where to bring prioritization for the portfolio roadmap with RICE score, team capacity, and RAPID....

Discover how to work cross-functionally with teams by being three things: The Translator, The Matchmaker, and The Mediator. Read on to learn more....

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....

Hi there! I'm Jessica Box, Head of Growth at Linktree, and I’m really excited to share how Linktree has grown from zero to 12 million users in less than four years and the incredible learnings I've had along the way....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Crafting the perfect messaging for your product is no easy feat. This article will go over tactics to ensure that your product messaging is being utilized in content across your broader organization....

How can you successfully bring an API to market? And what’s your to-do list once it’s launched?...

I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step....