Go-to-market strategy

While starting a new role is exciting and poses a fresh bank of possibilities, it’s not always an enviable position when you step into someone else’s shoes. This is especially true when you’ve got to build new relationships with your predecessor’s team....

If you’re starting from scratch every time you go into a Go-to-Market cycle you’re wasting a lot of time and resources. You also risk miscommunication between stakeholders who are unsure which process to follow....

Customer success is a wide-ranging role, covering functions like onboarding, customer engagement, churn management and retention, to name a few. With so many responsibilities, your customer success team is going to be hard-pressed to keep tabs on every bit of data that lands on their desk....

Every product marketer should always have customer needs at the forefront of their mind, whilst also focusing on how they can optimize the customer experience. The most efficient way to improve this experience is by making the product as easy to use as possible and reducing their cognitive load....

Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....

There’s a tremendous need for customer success, but unfortunately, not everyone allocates the resources toward implementing a customer success function. According to recent studies, 37% of companies don’t have a clearly defined customer strategy in place. What can we do to remedy this failure?...

We talk a lot about how to achieve business success, but today let’s focus on everyone’s biggest fear. What happens if I fail?...

As CMO of The Alliance I’ve been thrilled to be a part of the leadership team for a rapidly scaling company. Since launching our first communities in 2019, we’ve gone on to expand our portfolio to include 12 more, covering everything from Sales Enablement to Finance, and of course Go-to-Market....

Join Ali McCourt Turhal, Director of Brand & Product Marketing at Art.com, as she discusses her career managing brand and Go-to-Market. Ali shared some incredible insights with us at last years product marketing summit, so let’s take a look at some of the highlights....

During our fantastic Sales Enablement Festival in October 2021, Georgia Watson, Enablement & Skills Transformation Lead at IBM, led a panel discussion all about why sales enablement is the key to sustainable revenue growth....

To win big, you need to know what your churn rate is, how to measure it, and most importantly, how to leverage it from a problem to a strategy....

Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating, and getting them to work together is more like a prison break than anything else. Imagine how this is affecting your product....

With a cross-functional Go-to-Market strategy where sales can confidently mesh their persuasion and charisma with product knowledge, you’re looking at much higher win rates and, therefore, much higher revenue....

Don’t think of your product launch as a static moment in time. Think of it more as a verb or an instruction. You want to launch your product into the world, propel it forward into the market and give it as much upward trajectory as possible....

We all know the old expression, it’s not personal, it’s business. But in reality, businesses are wholly dependent on the people that make them. So if your people aren’t happy, your business won’t be either....