Go-to-market strategy

Go-to-Market (GTM) strategies have proven to be a bona fide means for tech startups to grow from zero to billions of US dollars. Executing the right types of Go-to-Market strategies could even be considered a do-or-die for early-stage tech startups and companies desperate for growth....

'But what do you actually do for a living?’ If you’re in marketing, that’s probably a question you’re familiar with. It's a broad discipline, and explaining what we actually do on a daily basis can be hard. In no small part because ‘marketing’ isn’t really the job, we all have our specialism....

If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....

With a big project it’s hard to know where to start. Use these Go-to-Market strategy building blocks to help get your ideas in order and map out your strategy....

Go-to-Market isn’t a one size fits all strategy. Done right, it’s dynamic. It’s agile. And most importantly, it’s built to support your long-term business goals. Motions are the building blocks of a GTM strategy that takes you closer to achieving your business objectives with every product cycle....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

There’s more to sales enablement than just numbers, but a well-designed sales enablement strategy should have a measurable impact on sales results and revenue. The challenge is identifying and tracking the right metrics....

Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....

Kevin Bailey has deep domain expertise in cybersecurity. He's worked at companies like Symantec, BAE systems, and IDC Research. Throughout all of these roles, he’s specialized in Go-to-Market strategies. He now runs Synergy Six Degrees, which is a consulting firm in Go-to-Market strategy....

This surge in popularity and recognition has resulted in a wave of conversation about sales enablement maturity and how one should measure the stage at which their sales enablement function is at....

You don’t want to leave Go-to-Market up to chance. And the good news is, you don’t have to. Pre-launch metrics allow you to know where you are, what you’ve achieved and where you’re going next....

Social media can be a fickle beast, especially if it’s not second nature to you and your team. But it can be a powerful tool for marketing your product launches....

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

Alignment isn’t going to be easy, and you won’t always get it right straight away, but the sooner you put measures in place to bring teams closer together, the sooner you’ll get there. And aligned teams are going to make for a much more successful business....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....