Go-to-market strategy

Go-to-market strategy underpins product and market success. From inception, to launch and beyond, GTM strategy is fundamental to every project and product.

Members-only

How to test internal assumptions

Whether it’s confidence, or an indicator of arrogance, we’ve all been in scenarios when we’ve put our eggs in one basket, took a risk, and been led by our gut instinct....

Members-only

Pricing strategy

How to identify a suitable pricing strategy

It’s time to address perhaps the most important stage of the go-to-market process: deciding on your pricing strategy....

Product launches at big and small companies [Q&A with Adobe]

Members-only

Go-to-market strategy

Product launches at big and small companies [Q&A with Adobe]

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

Product launch and land: answering the what, why, when, and how

Members-only

Go-to-market strategy

Product launch and land: answering the what, why, when, and how

Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory, truly showcase their abilities, and influence change and progress through the organization....

Members-only

Go-to-market strategy

What makes a successful product launch?

A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen....

Members-only

Go-to-market strategy

The influence of PM/PMM relationships in Go-to-Market strategy

The relationship between product managers (PMs) and product marketers (PMMs) is both a running joke and point of contention within a lot of organizations....