Members-only Go-to-market leadership AI in GTM: Opportunities, challenges, and best practices We're taking a deep dive into how AI is reshaping the GTM landscape. In this article, we'll cover the growing role of AI in GTM, from personalization to leadership coaching. You'll learn about best practices for ethical AI usage, why some businesses are hesitating to adopt AI and much more....
Members-only Go-to-Market Aligning GTM, product, and community teams for a better customer experience There’s a really effective way to translate customer feedback into actionable insights: the collaborative efforts of your Go-to-Market, product, and community teams. When these teams are aligned and clear on the goals that need to be delivered, they’ll be able to enhance the customer experience....
Members-only Go-to-market leadership Leading in the age of AI: The qualities of a great Go-to-Market leader With new AI tools emerging all the time, where does go-to-market (GTM) fit? How can leadership ensure teams adapt to changes in healthy, meaningful ways? As a marketing leader with over 10 years of experience in B2B marketing, I'm here to help answer these questions and more....
Members-only Sales enablement How to build and structure a high-performance enablement team Phil Burrows gives the rundown on Verizon's enablement team, including how it's structured and how they operate cross-collaboratively....
