Members-only Go-to-market leadership A CRO's guide to partner-led growth VP of Partnerships at Attentive explains why Chief Revenue Officers should care about partner-led growth and how to implement one strategically....
Members-only Articles How generative AI is revolutionizing GTM efficiency: Real-world tips and tools Learn how generative AI transforms GTM efficiency with real-world case studies, actionable tips, and strategies to streamline workflows....
Members-only Articles How emotional design and storytelling can transform your training and boost engagement Discover Director of Global Sales, Jennifer Ryan’s proven tactics for boosting engagement with emotional design, storytelling, and multimedia strategies that stick....
Members-only Customer experience Enhance your GTM strategy with customer journey mapping VP of Marketing at ViuHealth discusses the importance of mapping the customer journey and how to map the customer journey. Learn more....
Members-only Go-to-market leadership Why accessibility should be central to your go-to-market strategy Explore the importance of accessibility in go-to-market and marketing strategies, and discover advice to build accessibility into your product launch processes....
Members-only Go-to-market leadership AI in GTM: Opportunities, challenges, and best practices We're taking a deep dive into how AI is reshaping the GTM landscape. In this article, we'll cover the growing role of AI in GTM, from personalization to leadership coaching. You'll learn about best practices for ethical AI usage, why some businesses are hesitating to adopt AI and much more....
Members-only Go-to-Market Aligning GTM, product, and community teams for a better customer experience There’s a really effective way to translate customer feedback into actionable insights: the collaborative efforts of your Go-to-Market, product, and community teams. When these teams are aligned and clear on the goals that need to be delivered, they’ll be able to enhance the customer experience....
Members-only Go-to-market leadership Leading in the age of AI: The qualities of a great Go-to-Market leader With new AI tools emerging all the time, where does go-to-market (GTM) fit? How can leadership ensure teams adapt to changes in healthy, meaningful ways? As a marketing leader with over 10 years of experience in B2B marketing, I'm here to help answer these questions and more....
Members-only Sales enablement How to build and structure a high-performance enablement team Phil Burrows gives the rundown on Verizon's enablement team, including how it's structured and how they operate cross-collaboratively....
