Customer success

Essential to GTM strategy, customer success takes your product to the next level with impactful strategy to boost customer adoption and minimise churn.

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Understanding the customer experience, with Adam Dille

This week we're tuning into For the Love of Product, and catching up with Adam Dille, Senior Vice President of Product and Engineering at Quantum. Find out from an industry leader how product and engineering can be aligned to improve the customer journey....

10 ways to prevent high customer attrition rates

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Customer success

10 ways to prevent high customer attrition rates

Customer onboarding isn’t always plain sailing. Sometimes, it can be a white-knuckle roller coaster ride, strong enough to test the most patient of people....

The 5 key ‘personas’ behind an award-winning Go-to-Market team

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Customer success

The 5 key ‘personas’ behind an award-winning Go-to-Market team

As product marketers, we’re experts at crafting personas, but I want to flip the work we normally do on its head and dive into the personas of product marketers themselves....

Why it’s crucial to nail your customer marketing strategy

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Customer success

Why it’s crucial to nail your customer marketing strategy

A method hinging on customer segmentation, engagement methods, and customer advocacy programs, customer marketing strategies hone in on leveraging the experiences of existing customers, to improve both retention and growth....