Customer success

In this article, we'll show you how to shift focus to the big-picture relationship with customers. You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV)....

The symbiotic relationship between customer success and product management teams is not just a "nice-to-have". It's a necessity. The key to elevating the customer experience lies in the seamless integration of these two vital departments....

If you start early and take a cross-functional approach to your customer onboarding, it could be the biggest difference between a product that succeeds in the market for a prolonged period of time and a product that falls off the face of the industry within weeks of launching....

Join Chief Customer Officer Mike Sasaki as he makes the case for transforming customer success into a proactive, revenue-centric function. Get to grips with the strategies that will prevent your CS team from becoming obsolete....

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....

As many product marketers will testify, bringing a product to market is no piece of cake. From conducting market research and forming your personas to completing competitor analysis, you need to follow a long process, before unleashing your creation on the world....

When it comes to product development, the quest for creating solutions that meet and surpass user needs is a must. In fact, seamless user experiences set exceptional products apart.  But what exactly fuels this approach? Enter user-centered design....

Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right.  As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid....

Thinking of a robust SaaS product development strategy that can give you an edge? It’s time to prioritize customer feedback. In this blog, we will guide you on how to leverage the power of customer feedback for developing SaaS products....

However you choose to approach win/loss analysis, the most measurable return on investment comes from achieving more wins and increasing your revenue. Let's dive into some best practices for your win/loss strategy....

Understanding a customer-led growth approach might be the key to boosting revenue growth. This post focuses on the impact and role of customers in helping your organization reach long-term success....

When it comes to your GTM strategy's success, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate could help prevent revenue loss....

The technology investment landscape is changing. There’s a shift from an intense growth-focused climate, marked by a fear of missing out, to the current state of heightened scrutiny and accountability, FOMU – fear of messing up....

In this article, I’m going to provide: a brief introduction and explain why I’m the right person to talk about this subject; some context about Indeed and the challenges we face in delivering value to our complex customers; four key insights you can take back to your own companies....

As a CS leader, there’s a responsibility to set the standard through your actions. Fundamentally, any big change needs to come from the top. To ensure each customer interaction counts and your whole company recognizes and values each customer interaction, this needs to come from the C-suite....