Customer marketing

Explore the importance of accessibility in go-to-market and marketing strategies, and discover advice to build accessibility into your product launch processes....

Though customer marketing is most commonly referred to as a post-purchase position, customer marketers need to have a basic understanding of the whole customer journey. So, if you’re new to customer acquisition, this article covers it all....

Engaging with customers is a basic building block of marketing your business and is crucial to increasing overall sales and revenue. Customer lifecycle marketing offers a way to plan for interactions throughout the whole customer journey....

Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....

Case studies are one of the most powerful content tools in the GTM playbook.  Buyers are looking for third-party validation, and what better than a peer who’s made a similar decision? In case studies, sellers have an external voice sharing what your solution provides and the value it delivers....

Knowing your audience is a must for marketing, but truly understanding how your product stands out requires a more nuanced approach. Market segmentation provides the data needed to cater to your target customers' specific needs, ensuring that your marketing efforts are both efficient and effective....

Customer marketing, often part of the broader marketing team, targets a company's current customers to boost retention, advocacy, and growth. Its core mission? Transform new customers into devoted fans by fostering strong relationships and encouraging active participation in business development....

One of the biggest challenges facing companies today is standing out from the competition. Often, businesses forget they’re selling to actual humans when they look at marketing purely from a B2B lens. In this article, we'll discuss one of the latest marketing approaches: B2H....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

A solid understanding of the customer personas enabled my team to create segmented programs and more tailored learning paths and user events, which provided greater value and more relevant content. I'll explain how to prioritize personas and keep them current in your business lifecycle framework....

We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....

Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important....