Members-only Go-to-market strategy What makes a successful product launch? A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen....
Members-only Go-to-market strategy The influence of PM/PMM relationships in Go-to-Market strategy The relationship between product managers (PMs) and product marketers (PMMs) is both a running joke and point of contention within a lot of organizations....
