Articles

Getting ready to launch your product or new feature is always an exciting time. However, I believe there are a few very key areas to focus on leading up to a product launch in order for it to be a success....

And then the launch date arrives; the product is out, the marketing activities kick-off and the celebration begins — what a relief, right? Our job is done! The real question is “are we done?”...

Executing an effective go-to-market strategy is one of the most impactful areas within the PMM org, and in its simplest form, it all revolves around the what, to who, and how?...

A method hinging on customer segmentation, engagement methods, and customer advocacy programs, customer marketing strategies hone in on leveraging the experiences of existing customers, to improve both retention and growth....

Whether it’s confidence, or an indicator of arrogance, we’ve all been in scenarios when we’ve put our eggs in one basket, took a risk, and been led by our gut instinct....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory, truly showcase their abilities, and influence change and progress through the organization....

The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters. But product marketing too often is left out of the roadmap process....

A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen....

The relationship between product managers (PMs) and product marketers (PMMs) is both a running joke and point of contention within a lot of organizations....