Articles

The next wave of great product companies will all have a public roadmap. It's a big, bold decision to make. And it understandably makes Product and Engineering teams a little nervous....

A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....

A go-to-market strategy is a way in which a company brings a product to market and generally speaking touches on three core components: your target audience, marketing plan, and sales strategy....

Jeff Hanrahan, Senior Director of Product Marketing at RealPage made this presentation at the Product Marketing Festival in June 2021. Watch presentations OnDemand now....

“Teamwork makes the dream work…” It’s an age-old expression that rings true in many professionals - particularly in product marketing....

Ahhh product launches! The most exciting (not to mention stressful) aspect of what we do, am I right?...

As product marketers, we’re experts at crafting personas, but I want to flip the work we normally do on its head and dive into the personas of product marketers themselves....

Getting ready to launch your product or new feature is always an exciting time. However, I believe there are a few very key areas to focus on leading up to a product launch in order for it to be a success....

And then the launch date arrives; the product is out, the marketing activities kick-off and the celebration begins — what a relief, right? Our job is done! The real question is “are we done?”...

Executing an effective go-to-market strategy is one of the most impactful areas within the PMM org, and in its simplest form, it all revolves around the what, to who, and how?...

A method hinging on customer segmentation, engagement methods, and customer advocacy programs, customer marketing strategies hone in on leveraging the experiences of existing customers, to improve both retention and growth....

Whether it’s confidence, or an indicator of arrogance, we’ve all been in scenarios when we’ve put our eggs in one basket, took a risk, and been led by our gut instinct....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory, truly showcase their abilities, and influence change and progress through the organization....

The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters. But product marketing too often is left out of the roadmap process....