Articles

Discover how breaking silos between product, marketing, and sales teams drives measurable growth through alignment and collaboration....

it is challenging times like these that reveal the true power of purpose — and Optoro’s is the reason I joined the company: to address the enormous problem of returns by making them better for customers, retailers, and the environment....

Positioning and messaging are at the heart of your brand and how you communicate with customers, so getting them right is essential. But not to worry, we’re covering the key challenges you’ll face when it comes to positioning and messaging at a startup....

During our fantastic Product-Led Summit in February 2022, Willie Tran, Principal Growth Product Manager at Calendly and Jacqueline Sigler, Senior Product Manager at GoDaddy, took us through all things experimentation: its importance, how to implement a great experimentation program and much more....

So many companies have great products that have the power to solve problems, but the dots just don’t seem to connect. Go-to-Market strategy sits between your organization and your buyers. Today I’m gonna walk you through the key functions we need to work with to make go-to-market successful....

While you may assume bigger is better, when it comes to product launches this isn’t always the case. Effectively scaling a launch can make or break a company, so you have to be tactical or risk over launching, putting your budget, resources and customer retention on the line....

The route a customer takes and their reasons for using a product will differ, depending on individual circumstances, i.e. depending on each use case. But what exactly is a use case, and when are they used by GTM teams?...

The C-suite might not be involved in the day-to-day of Go-to-Market strategy, but you have a more significant influence than you might realize....

During our fantastic Product Marketing Summit, Donna Quinlin, Product Marketing Manager at Box, led a panel discussion all about Go-to-Market strategies and best practices with three industry experts....

Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful. And it’s often up to product marketing to facilitate the cross-functional collaboration needed for a successful product launch....

Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all....

One of the most fundamental parts of launching a product is ensuring that you have a strong go-to-market (GTM) strategy in place. Without one, it will be extremely difficult to reach your target audience, sales goals, and stand out from competitors within the market....

Customer onboarding isn’t always plain sailing. Sometimes, it can be a white-knuckle roller coaster ride, strong enough to test the most patient of people....

Managing projects is an essential component of SDLC, yet to this day only 50% of companies are benefiting from agile frameworks and methodologies...

There isn’t a one-size-fits-all, definitive answer as to why companies put a storytelling process in place; it’s not a black and white scenario - there’s a whole shade of grey....