Cross-functional Go-to-Market, with Erik Mansur

Erik Mansur’s career in product marketing has taken him from Live Nation, to Crayon and to his current role as Head of Product Marketing at Ziflow. We caught up with Erik to discuss the role product marketers play in cross-functional Go-to-Market and the steps you can take to get better alignment between your stakeholders.

Listen in here. 👇

‎GTM-FM on Apple Podcasts

‎Business · 2022

Apple Podcasts

GTM-FM

Welcome to the official Go-to-Market Academy podcast.Join us as we get up close and personal with guests from across the C-suite and business leaders to uncover their secrets for Go-to-Market success.

Google PodcastsGTM-FM

In this episode we’ll cover:

• The difference between alignment and agreement.
• When and what meetings should you be having?
• The politics of cross-functional Go-to-Market.
• Setting expectations for your launch.

The State of Go-to-Market Survey

Do you want to be part of the future of Go-to-Market strategy?

Help us lift the lid on what 2023's Go-to-Market trends will be by filling out the State of Go-to-Market Survey.

We'll be asking:

👑 How Go-to-Market leadership is changing.

💵 What a successful GTM budget looks like.

🧗‍♂️ The biggest challenges for GTM professionals.

With your insights, we can deliver a report that enables Go-to-Market teams across the globe to get the buy-in and resources they need.