Liza Adams

AI & Exec Advisor, Fractional CMO, GrowthPath Partners

Liza Adams is an AI & Executive Advisor and Fractional CMO who transforms go-to-market teams for the AI era. With 20+ years of senior marketing leadership, she specializes in guiding organizations through technological shifts.

Through applied AI workshops and strategic advisory services, she helps teams drive sustainable growth while ensuring AI is used ethically and effectively. Her work has been featured in Forbes and Marketing Profs, with nominators noting that "her work is shaping the future of AI in business."

A thought leader and speaker at industry summits, Liza is passionate about bringing diverse perspectives to decision-making and elevating the strategic value of marketing and go-to-market functions.

Joana Borges

Head of GTM Enablement, GoodData

As a product marketing leader, Joana has a proven track record of delivering successful product launches and optimizing messaging frameworks that resonate with target audiences. “Her strategic approach to storytelling and market positioning has been instrumental in helping our team achieve its goals,” noted one nominator.

Beyond her technical expertise, Joana is a dedicated mentor and advocate for continuous learning within the marketing community. She actively shares her knowledge through speaking engagements, LinkedIn content, and mentoring programs, helping aspiring GTM practitioners to refine their skills and grow in their careers.

Shortlisted for Sales Enablement Collective’s “Rising Star” award late last year, Joana’s combination of strategic vision, market insight, and leadership, Joana’s contributions continue to inspire those around her, earning her her place on this list.

Sean Broderick

Director, GTM & Product Marketing, Sitecore

Sean’s nominators noted his collaborative strengths, and his talent for crafting clear, compelling narratives that resonate with target audiences, with particular attention called to “Sean's ability to simplify and communicate complex ideas effectively.”

Beyond his marketing acumen, Sean is a mentor and advocate for professional development within the product marketing community. He’s a member of Product Marketing Alliance’s Customer Advisory Board, and he actively shares insights through LinkedIn content and industry discussions, inspiring fellow marketers to embrace clarity and impact in their communication.

With his strategic mindset, creative approach, and dedication to excellence, Sean Broderick is a well-deserving honoree on our 2025 Ones to Watch list.

Dr. Kellie Coennen

Customer Success Manager, Renaissance Learning

We’re recognizing Kellie Coennen for her outstanding contributions to customer success and her innovative approach to Go-to-Market strategies. With extensive experience at Renaissance Learning, Kellie has leveraged her expertise in Customer Relationship Management (CRM) to foster strong partnerships and provide strategic solutions that drive measurable outcomes.

Kellie is celebrated for her ability to think outside the box and engage with customers in meaningful and tailored ways. As one nominator noted, “Her creativity and resourcefulness set her apart, making her a trusted advisor to her clients and peers alike.”

Her ability to develop bespoke engagement plans and scalable processes has helped boost alignment and foster long-term success at her organization. Her professional achievements reflect this, and Kellie has managed to help Renaissance Learning achieve incredible account retention rates, reaching a perfect 100% in both 2022 and 2024.

Her nominators recognize Kellie as a natural leader who elevates her team: “She consistently shares her expertise, ensuring best practices are disseminated across the organization, amplifying the impact of her work.”

Justin Graci

Manager, Partner GTM & Enablement, HubSpot

Currently leading Partner Go-to-Market and Enablement at HubSpot, Justin’s nominators recognize his ability to pull teams together. “His strategic insights and collaborative approach have been instrumental in scaling partnerships and driving impactful results,” noted one nominator.

In addition to his professional accomplishments, Justin publishes consistently to LinkedIn and across news sites, and has positioned himself as a thought leader across both GTM and (fittingly, for someone working at HubSpot) CRM and AI, along with taking regular speaking spots at industry events. Justin has built an engaged network of peers and followers, and his positive influence is felt throughout the Go-to-Market community.

With professional achievements including successfully navigating complex and time-sensitive pivots in messaging and positioning, “complex cross-functional communication, stakeholder management at the highest level, and the ability to help content creators navigate prolonged ambiguity,” there’s plenty GTM pros of all levels can learn from Justin, making him a well-deserved honoree on this year’s list.

Jeff Ignacio

Head of GTM Operations, Keystone AI

Jeff Ignacio has been recognized on the Go-to-Market Alliance Ones to Watch list for his exceptional contributions to revenue operations and his ability to scale sales processes for high-growth companies.

In a past role at Visier, Jeff played a critical role in developing the Sales Operations function during a period of exponential growth, helping the company scale from $10M to $60M in annual recurring revenue. He has started and built Revenue Operations teams encompassing the end-to-end customer lifecycle from marketing to customer success.

Nominators recognized Jeff for his exceptional attitude, and how it helps to bring out the best in those around him: “I witnessed him help others every day in a manner that uplifts the entire team,” shared one nominee.

Beyond his operational acumen, Jeff gives back to the community of revenue-facing professionals through his RevOps Impact Newsletter. Known for his collaborative leadership style and high integrity, he fosters a culture of accountability and partnership, ensuring cross-functional alignment and driving long-term success: “He is a true team player, always willing to work through challenges and find the best solutions.”

Shoshana Kordova

Founder & Lead Product Marketer, Peel Product Marketing

A 3x founding product marketer with a decade of journalism experience, Shoshana excels at helping B2B startups tell the right story to the right audience through customer-inspired insights and compelling storytelling.

Shoshana’s ability to “peel off layer after layer to get to core GTM functions” has made her an invaluable asset to startups looking to refine their messaging and sales enablement strategies. As one nominator put it, “Shoshana knows how to ask the right questions and use the answers to craft powerful messaging that resonates with target audiences.”

Her impact extends beyond individual startups—Shoshana is a dedicated mentor and thought leader in the product marketing community. “She always has a unique perspective that has helped me grow,” shared another nominator. “Her thoughtful LinkedIn posts and comments on others’ work showcase her deep understanding of the field.”

Shoshana works hard, too, to extend her positive influence. She has been featured in Nitin Kartik’s book, “Product Marketing Wisdom,” and serves as a product marketing mentor through Give & Tech. She has also led workshops with our sister community, Product Marketing Alliance, and taught product marketing at Reichman University, demonstrating her commitment to educating the next generation of product marketers.

Shoshana’s peers consistently highlight not only her technical expertise but also her generosity and positivity. “Shoshana is incredibly kind and always willing to pitch in. She takes the time to mentor others and share her knowledge selflessly.”

Daniel Kuperman

Head of Core Product Marketing & GTM, Atlassian

With a career spanning over twenty years, Daniel has played a pivotal role in shaping GTM strategies at leading organizations, from Series A startups to public companies disrupting mature markets.

Currently at Atlassian, Daniel's expertise in product launches, positioning, and sales enablement has captured both customers and the hearts of those who nominated him for a spot on this year’s Ones to Watch list. “His strategic insights and ability to tell compelling stories that resonate with buyers, partners, and industry analysts have made a lasting impact,” said one nominator.

Beyond his corporate contributions, Daniel is a dedicated mentor and thought leader in the Go-to-Market community. He actively contributes to communities including Product Marketing Alliance, providing guidance to aspiring marketers. “Daniel's mentorship has been invaluable. It has helped product marketers like me develop essential skills,” said another nominator.

An accomplished author and speaker, Daniel has developed and taught courses on analyst relations and sales enablement and frequently speaks at industry events.

Anjai Lal

GTM Leader, Strategy & Enablement, Google Cloud

"Anjai's strategic vision, honed by his management consulting background, sets him apart. He doesn't just execute enablement; he aligns it with overarching goals, leveraging strong problem-solving skills to identify crucial knowledge gaps and proactively developing data-driven programs that empower teams to capitalize on opportunities,” noted one nominator.

Beyond strategy, Anjai has championed learner-centric content, introduced engaging training methodologies, and implemented rigorous, data-driven measurement techniques to continuously optimize enablement effectiveness. “His initiatives have not only accelerated sales velocity but have also significantly improved key performance indicators,” shared a colleague.

Anjai’s dedication to mentoring and developing high-performing teams has also made a lasting impact beyond his work at Google. “He inspires a growth mindset within his teams, fostering a culture of continuous learning and excellence. He shares his knowledge generously, building high-performing teams that benefit the entire organization,” commented a peer. This emphasis on team development reflects his commitment to building sustainable success.

With his ability to anticipate market trends, drive innovation, and align business objectives with enablement strategies, Anjai Lal is a well-deserving honoree on the Ones to Watch list. His contributions, rooted in strong analytical skills and a passion for developing talent, have elevated GPS's capabilities and set new benchmarks for excellence in Go-to-Market leadership.

Olga Leimann

Product Marketing Leader AI, Ipsos

With a keen eye for detail and design, Olga has successfully launched tech products across global markets, seamlessly managing complex GTM processes, positioning herself as a driven, competent Go-to-Market leader.

“Olga’s proactive, out-of-the-box thinking and unwavering dedication ensure that every product launch is a success,” noted one nominator.

Her background in tech, business intelligence, and consulting has equipped Olga with a strong leadership skill set. Of those who nominated Olga, a few called attention to "Olga's ability to bring teams together and execute with precision," with one nominator calling these skills "unparalleled."

Others who nominated Olga noted her positive "can-do" attitude and relentless drive to deliver results, as well as her mentorship skills and desire to give back to the community: “Olga's impressive product marketing and management skills are complemented by her exceptional mentoring skills and great personality, making her a true joy to work with. Her organizational skills and strategic thinking have empowered me and many others in our roles.”

Madison Leonard

Founder & GTM Leader, SaaS Secrets

Madison’s impressive track record includes key roles at ClickUp, where she played a crucial role leading platform positioning and product GTM to help the business break into the crowded project management space, contributing to the company's growth to a $4B valuation.

One of Madison’s nominators called attention to her ability to “craft GTM strategies that break through market noise”, calling her “truly remarkable.”

Madison's influence extends beyond her professional roles; she is an active mentor and educator in the product marketing and Go-to-Maket communities. She has been recognized as a PMA Top Product Marketing Influencer three times and was awarded PMA’s Product Launch of the Year.

Through her podcast and speaking engagements, Madison continues to share actionable GTM frameworks that challenge conventional thinking and deliver results.

Jonathan Pipek

Founder & CEO, Blue Manta Consulting

Jonathan's thought leadership in the GTM community is widely regarded. “He doesn't just develop strategies, he partners with startups to execute them effectively, ensuring alignment with business goals and market needs,” noted one nominator.

Jonathan is also an active mentor and thought leader in the GTM space. In 2024 alone, he provided over 1,380 minutes of mentorship across 48 sessions with PMMs from 12 different countries via mentoring platforms.

Beyond mentoring, Jonathan regularly writes about GTM strategies on LinkedIn, contributes articles to leading industry publications like PMA and GTMA, speaks at major conferences, including PMA Summit, and is a GTM Mentor for 1871’s FinTech Innovation Lab.

Jonathan’s ability to provide strategic GTM guidance while fostering collaboration and growth within the startup ecosystem makes him a standout honoree on the Ones to Watch list. His dedication to innovation and mentorship continues to shape the future of Go-to-Market leadership.

Mirze Rey

Go-to-Market Manager, Microsoft

We’re happy to recognize Mirze Rey on our 2025 Ones to Watch list for her outstanding contributions to the Go-to-Market community and impressive professional achievements. As a dedicated GTMA ambassador, Mirze has advanced the GTM community in the UK by sharing her knowledge, organizing events, and mentoring early-career professionals.

Mirze organized the first GTM meetup in London, bringing together over 30 GTM professionals for a day of networking and knowledge sharing. As one nominator puts it, “Mirze's dedication to fostering a sense of community within the GTM space is truly inspiring.”

In addition to community-building efforts, Mirze has made valuable contributions by presenting at GTM Online and giving in-depth sessions as part of the GTM Blueprint program. “Her session on GTM KPIs was incredibly insightful and helped attendees understand how to leverage them for success,” shared another nominee.

Beyond her professional achievements, Mirze remains committed to giving back to the community by mentoring early-career professionals and guiding them through the initial stages of their GTM journey.

Aleksandr Seigarov

Product Marketing Manager, Space307

Aleksandr’s past contributions to the GTM community, and his growing expertise in various aspects of Go-to-Market across more than a decade of experience across diverse industries—including FinTech, real estate, and luxury goods—make him an excellent addition to this year’s Ones to Watch list.

Aleks is committed to sharing his knowledge, and helping others in their professional development. He has educated aspiring professionals through his articles, seminars, and active participation in professional communities, including Go-to-Market Alliance.

Aleks also successfully implemented AI technologies at Space307, and tested over 80 product and marketing hypotheses. His strategic efforts have resulted in increased customer engagement and greater operational efficiency.

Aleksandr’s contributions to the GTM Alliance and his role in disseminating best practices among industry peers have contributed to his growing reputation as a thought leader. One nominee notes that Aleks “actively contributes to the community, sharing valuable insights that help others master the intricacies of GTM strategies.”

Kasey Stinson

Vice President, Sales Enablement & Product Marketing, Velera

Kasey Stinson has proven herself able to take products to market despite the challenges of the highly regulated industries she has worked in, including biopharmaceuticals and FinTech.

One of her nominators notes that Kasey’s “ability to bring stakeholders together from across departments and inspire enthusiasm and alignment is a key factor in her (and her team’s) success.” Kasey’s contributions to Go-to-Market community include keynotes at industry events like the #GTM24 in Los Angeles last year, and the Executive Readiness Summit, where she shared her leadership philosophy and lessons she’s learned through the course of her career.

Her proven track record of driving revenue growth across industries, and determination to give back to the Go-to-Market community, make Kasey’s a well-deserved spot on this list.

Elias Stråvik

GTM Engineer, The Kiln

An ability to craft compelling Go-to-Market strategies and position any organization he's a part of as a leading solution has earned Elias well-deserved recognition in the GTM community.

"His ability to seamlessly integrate customer feedback into sales and marketing efforts set us apart in a competitive market," shared one of his nominators.

In past roles, Elias has been instrumental in developing outbound and inbound sales strategies expanding companies’ reach across multiple industries. But beyond his professional achievements, Elias is known for his customer-first and collaborative mindset.

From helpful videos describing practical AI use cases for GTM professionals on LinkedIn, to his work at The Kiln leveraging Clay to help businesses turn their GTM strategy into reality in days, not months, Elias’ forward-thinking approach and willingness to help others in pushing AI workflows as new GTM best practices earns him his spot on our 2025 Ones to Watch list.

Laurent Sultan

Chief Revenue Officer, ActiveViam

With over 20 years of experience, including more than a decade leading high-performing teams, Laurent has consistently delivered measurable success through his combination of people-first and data-driven approaches to Go-to-Market and revenue growth.

At ActiveViam, Laurent has redefined the Go-to-Market function, positioning the company as an industry leader. His leadership has contributed to ActiveViam winning five prestigious Risk Awards through 2024 and 2025, including the coveted FRTB Product of the Year for two consecutive years.

Of those who nominated Laurent, many spoke highly of his "strategic execution and innovative thinking,” while others complimented him on his empathetic and constructive style of leadership: “He doesn’t just build teams; he builds people, empowering them to reach their full potential.”

But Laurent’s influence on the Go-to-Market community extends beyond his professional achievements, and his impact on his teams internally, as Laurent actively mentors and works to inspire the next generation of GTM leaders.

Matteo Tittarelli

Founder & Director, Genesys

Matteo has over a decade of experience in Go-to-Marketer, and has helped more than 35 B2B SaaS startups, from pre-seed to IPO, achieve sustainable, defensible growth.

One of Matteo’s nominators was particularly impressed with his ability to “craft clear messaging, disseminate it to the team, and also to ideate and implement impactful content strategies” in ways that are “instrumental in driving measurable growth for those he works with.”

When it comes to the GTM community, Matteo is a content creator and proven thought leader. Through his Substack newsletter, “Hypergrowth”, Matteo gives actionable GTM advice to a growing audience. He has also produced an extensive library of playbooks, co-authored with other industry leaders, which have become a go-to resource for marketers.

Matteo’s focus on giving back to the Go-to-Market community, and sharing his valuable insights, paired with his hard-won professional expertise, makes Matteo’s place on this list well deserved.

Dr. Kristin Trostel

Product Marketing, Nimble

Throughout her career, Dr. Kristin Trostel has worked on every aspect of product marketing, applying her expertise across both strategy and execution. Most notably, though, Kristin is a mentor to those within and beyond her immediate professional circle.

Dr. Trostel is known for her unwavering support of her colleagues, and for her commitment to mentorship. One of her nominators shared with us that Kristin “gives so much support to team members and goes out of her way to ensure they have all they need.”

It’s Kristin's dedication to continuous learning, and her passion for education, that set her apart as a leader in GTM. The love she has earned from her team, as well as her selfless nature, leadership, and dedication to the GTM community, net Dr. Trostel her well-deserved place on this year’s Ones to Watch list.

Maja Voje

Founder, GrowthLab

Maja has worked with global brands like Heineken, Bayer, and Google, launching successful products and building engaged communities. As the founder of Growth Lab, Maja has continued to push herself to the forefront of Go-to-Market expertise. Her teachings helped over 7500 companies cross the chasm.

Those who nominated Maja noted “her strategic vision and ability to connect brands with their audiences.”

Alongside her professional accomplishments, Maja is a passionate Go-to-Market educator and thought leader. She regularly posts entertaining and insightful content on LinkedIn and Substack and is the author of the best-selling book, Go-to-Market Strategist, a practical handbook filled with actionable GTM best practices.

Maja’s dedication to publishing content that educates, empowers and inspires the next generation of GTM talent, alongside her impressive professional accomplishments, earns her her spot on this year’s list.