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COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT
6 December 2024 6 min read

GTM 2.0: A go-to-market framework for the digital age

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Somesh Chablani

Somesh Chablani

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Written by:

Somesh Chablani

Somesh Chablani

Global Head of Go-to-Market at FIS

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COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT