Teresa Garanhel

Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....

Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them....

How can you know whether developers are engaging with your product? And if they aren’t, what can be improved? Fortunately, you can answer these and other similar questions with SaaS marketing metrics....

Product marketing metrics are crucial for companies and teams to measure their performance and progress towards their goals....

But what are metrics? And how do you choose the right ones for you? In this article, we’re answering these questions and delving deeper into the developer relations metrics you should keep in mind when measuring your campaigns....

Which metrics should you track to measure the impact of your developer marketing campaign? In this article, we look at several key performance indicators (KPIs) and metrics you should keep in mind in order to determine the success of your marketing strategies....

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product....

In this B2D guide to product positioning, we’re giving you strategies to help you position your tech product so you get the results you’re looking for....

Launching a SaaS product requires a well-planned strategy and execution, as well as a high-quality product, a strong brand, and a relationship with your technical audience....