Mark Assini

Mark is the current host of the Product Marketing Life podcast and a PMM at Jobber. He holds Honors & Masters degrees in business from the Ivey Business School at Western University.

The ‘A, B, Ps’ of GTM prioritization – A framework for crowded markets

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The ‘A, B, Ps’ of GTM prioritization – A framework for crowded markets

When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....