Lawrence Chapman

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....

The route a customer takes and their reasons for using a product will differ, depending on individual circumstances, i.e. depending on each use case. But what exactly is a use case, and when are they used by GTM teams?...

Go-to-market strategy encompasses everything you need to take your product from an idea to a market hit. Let's get into the final details of GTM strategy and set you on your journey....

There isn’t a one-size-fits-all, definitive answer as to why companies put a storytelling process in place; it’s not a black and white scenario - there’s a whole shade of grey....

A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....

A go-to-market strategy is a way in which a company brings a product to market and generally speaking touches on three core components: your target audience, marketing plan, and sales strategy....

“Teamwork makes the dream work…” It’s an age-old expression that rings true in many professionals - particularly in product marketing....

Measuring the success of a launch can be challenging. From attribution, adoption, and consumption metrics, to 30, 60, 90-day revenue targets, these data points of success are not the easiest to come by and oftentimes, they can be difficult to capture....

A method hinging on customer segmentation, engagement methods, and customer advocacy programs, customer marketing strategies hone in on leveraging the experiences of existing customers, to improve both retention and growth....

Whether it’s confidence, or an indicator of arrogance, we’ve all been in scenarios when we’ve put our eggs in one basket, took a risk, and been led by our gut instinct....

It’s time to address perhaps the most important stage of the go-to-market process: deciding on your pricing strategy....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....