Ken Roden

Director of Solution Marketing at Infor. I'm a B2B marketing leader who is passionate about storytelling, building sticky brands, and driving results across teams.

Members-only

AI in GTM: Opportunities, challenges, and best practices

We're taking a deep dive into how AI is reshaping the GTM landscape. In this article, we'll cover the growing role of AI in GTM, from personalization to leadership coaching. You'll learn about best practices for ethical AI usage, why some businesses are hesitating to adopt AI and much more....

Leading in the age of AI: The qualities of a great Go-to-Market leader

Members-only

Go-to-market leadership

Leading in the age of AI: The qualities of a great Go-to-Market leader

With new AI tools emerging all the time, where does go-to-market (GTM) fit? How can leadership ensure teams adapt to changes in healthy, meaningful ways? As a marketing leader with over 10 years of experience in B2B marketing, I'm here to help answer these questions and more....