GTM Alliance

The GTM Awards 2022 are almost upon us! This August 30th edition of our celebration of GTM innovation will be taking place, and we need your nominations to make it a one to remember....

Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done....

Crush your next competitive intelligence project....

Kevin Bailey has deep domain expertise in cybersecurity. He's worked at companies like Symantec, BAE systems, and IDC Research. Throughout all of these roles, he’s specialized in Go-to-Market strategies. He now runs Synergy Six Degrees, which is a consulting firm in Go-to-Market strategy....

We moved to a world of virtual & hybrid sales training. Top sales enablement practitioners share their training & coaching strategies for remote employees...

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

Susan “Spark” Park has an incredibly diverse career background. She’s worked in the navy, in sales, and in product. She then decided to conquer product marketing....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Anand Akela manages product and solution marketing at Nutanix. He has worked in product marketing for many years, previously holding leadership roles at Hewlett Packard, Oracle, AppDynamics, CA Technologies, and Tricentis....

When I’m asked to describe what's been happening in the AI industry, three words come to mind: hype, confusion and fear. So how did it all begin?...

Join Ali McCourt Turhal, Director of Brand & Product Marketing at Art.com, as she discusses her career managing brand and Go-to-Market. Ali shared some incredible insights with us at last years product marketing summit, so let’s take a look at some of the highlights....

Once you've defined your ideal customer profile, and your TAM, you can think of this as the launching off point for pricing and packaging strategies, product launch or messaging and positioning, all core ingredients for GTM success....

During our Future of Sales Festival in June 2021, we sat down with Winnie Palmer, Head of EMEA Marketing at Seismic, to discuss how to deliver compelling buyer experiences and maximize your Go-to-Market effectiveness with AI-guided selling....

During our fantastic Product-Led Summit in February 2022, Willie Tran, Principal Growth Product Manager at Calendly and Jacqueline Sigler, Senior Product Manager at GoDaddy, took us through all things experimentation: its importance, how to implement a great experimentation program and much more....