Eve Chatfield

As a Mid-weight Copywriter at Customer Marketing Alliance, Eve has an affinity for all things creative. Whether as a reader, writer, or listener, her happy place is in creating and analyzing content.

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What is customer lifecycle marketing, and how is it used by businesses?

Engaging with customers is a basic building block of marketing your business and is crucial to increasing overall sales and revenue. Customer lifecycle marketing offers a way to plan for interactions throughout the whole customer journey....

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Customer marketing

What is customer marketing?

Customer marketing, often part of the broader marketing team, targets a company's current customers to boost retention, advocacy, and growth. Its core mission? Transform new customers into devoted fans by fostering strong relationships and encouraging active participation in business development....

Examine the difference between strategic and tactical marketing

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Go-to-market strategy

Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....