Members-only Customer marketing All you need to know about customer acquisition Though customer marketing is most commonly referred to as a post-purchase position, customer marketers need to have a basic understanding of the whole customer journey. So, if you’re new to customer acquisition, this article covers it all....
Members-only Product marketing The difference between a product manager and a product marketing manager When it comes to product development, there are two key players involved in bringing a product to life: PMs and PMMs. Do you know what the difference between the two are? Read on and discover what each product expert brings to the table....
Members-only Customer marketing What is market segmentation? Knowing your audience is a must for marketing, but truly understanding how your product stands out requires a more nuanced approach. Market segmentation provides the data needed to cater to your target customers' specific needs, ensuring that your marketing efforts are both efficient and effective....
