Emma Bilardi

Emma is a Manchester-based freelance writer. She's been writing for as long as she can remember, and in the last few years predominantly about product design.

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GTM process & scaling for success [Q&A with Iterable]

Ahhh product launches! The most exciting (not to mention stressful) aspect of what we do, am I right? But with all that high octane excitement comes some high stakes, with a million and one things that could go wrong at any time, how do you ensure you’re ready to go to market?...

Positioning - finding a place for your product

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Go-to-market strategy

Positioning - finding a place for your product

Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all....

Members-only

Go-to-market strategy

GTM process & scaling for success [Q&A with Iterable]

Ahhh product launches! The most exciting (not to mention stressful) aspect of what we do, am I right?...