Dominic Monkhouse

Dominic is a business coach focusing on the science of CEO and leadership team success. He helps his clients focus on people, processes, profit, and positioning in order to drive business growth.

Why pricing based on value is better than pricing on cost

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Pricing strategy

Why pricing based on value is better than pricing on cost

Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....