Christine Friscic

Christine is Head of Product Marketing and Go-to-Market Leader at Gainsight, driving GTM initiatives to power revenue growth for products, spearheading cross-functional product marketing teams.

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Go-to-market strategy

How to lead a collaborative Go-to-Market strategy

Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful. And it’s often up to product marketing to facilitate the cross-functional collaboration needed for a successful product launch....