Charley Gale

One of the biggest challenges facing companies today is standing out from the competition. Often, businesses forget they’re selling to actual humans when they look at marketing purely from a B2B lens. In this article, we'll discuss one of the latest marketing approaches: B2H....

In this article, we'll explore how to optimize your messaging and positioning techniques, and common mistakes to avoid....

This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding....

The implementation of customer churn analysis plays an unequivocal role in preventing valuable customers from seeking a solution elsewhere....

This article explores the question "how do you know if your company actually needs a sales enablement program?" to improve sales and growth....

The fear of missing out isn’t necessarily about missing out on getting a good deal; it’s about finding a product before they become unavailable. Some studies have shown that consumers who experience FOMO spend more on average than those who don’t....

Every product marketer should always have customer needs at the forefront of their mind, whilst also focusing on how they can optimize the customer experience. The most efficient way to improve this experience is by making the product as easy to use as possible and reducing their cognitive load....

Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....

The go-to-market process is often handled by an array of team members within an organization; for it to be done by solo PMMs is a large feat....

One of the most fundamental parts of launching a product is ensuring that you have a strong go-to-market (GTM) strategy in place. Without one, it will be extremely difficult to reach your target audience, sales goals, and stand out from competitors within the market....

A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen....

The relationship between product managers (PMs) and product marketers (PMMs) is both a running joke and point of contention within a lot of organizations....