Cecilia Toro

On this episode of GTM-FM, we're joined by wonderful Tracy Young, Co-Founder of Tiger Eye! Tracy drew on her wealth of...

Discover the best practices for implementing AI into your go-to-market tech stack. With insights from experts in GTM....

There’s a really effective way to translate customer feedback into actionable insights: the collaborative efforts of your Go-to-Market, product, and community teams.  When these teams are aligned and clear on the goals that need to be delivered, they’ll be able to enhance the customer experience....

When we’re talking about products, how can we not talk about the consumer? Who you’re selling to has an impact on every step in your Go-to-Market strategy from how you position the product to your, messaging, pricing and yes, even your sales strategy....

Whether you're looking to understand how to better work cross-functionally or discover new GTM tools, our events leave you with actionable insights to navigate any and all challenges with confidence. One event speaker, Samantha Rideout, speaks to the value she found in our Los Angeles event....

From hosting regular meetups to creating informed content, ambassadors breathe life into our community. Our ambassador, Tanwistha Gope, shares what she's enjoyed most about the ambassadorship and why this aspect of our community is so enriching professionally and personally....

In the lead up to our #GTM24 LA event, we met with one of the speakers, Kasey Stinson, whose event topic focuses on the importance of having a sound product position and message in place.  Read on to discover why she thinks your product story could help bring teams together....

Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right.  As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid....

In January, GTMA hosted its first online event of the year. With topics ranging from team leaders' challenges to generative AI in GTM, this event was full of industry-relevant topics.  One of the event speakers - Sandeep John - shares what he enjoyed most about the event....

A recurring theme in Go-to-Market is the concept of working closely with diverse teams. A collaborative effort from your central teams (marketing, product, sales, etc.) means you’ve got a unique perspective on and view of every stage of your GTM. But who exactly do you need on your GTM team?...

Anne Hunter, Senior Vice President at Ipsos, shares her perspectives on the evolving landscape of GTM. She also offers advice on achieving alignment in GTM strategies, underscoring the importance of a unified approach among team members, and much more. Read on!...

Any product launch depends on whether your teams can come together and establish where there’s space to improve.  The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions....

All products are unique, and no GTM strategy is the same. In this article, we share some tips and tricks to see you through every stage of your Go-to-Market strategy....

Ever wondered what a Go-to-Market manager does? We get into the details of what exactly this role entails and why this expert knowledge is essential for achieving team-wide goals....