Bekka Nathan

Bekka is a Transcriber/ Copy Editor at the Alliance. She has a professional background in copywriting and graduated from Lancaster University with a BA in English Language in 2018.

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Product marketing

How buyer personas and segmentation can supercharge your product marketing strategy

It gets tough to explain product marketing. Is it in product management? Is it in marketing? But if there's one topic we all agree it belongs to, it's personas and segmentation....