Go-to-Market Salary Report 2024

Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....

Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Sales enablement is booming - but what is it all about? In this article we dive into the definition of sales enablement, and what sales enablement is....

The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...

Your product positioning should be the backbone of every customer-facing asset you have, which means this isn’t an area to scrimp on. If you nail your positioning, you can build everything out from that point. But, as with all things in life, it’s easier said than done....

The fear of missing out isn’t necessarily about missing out on getting a good deal; it’s about finding a product before they become unavailable. Some studies have shown that consumers who experience FOMO spend more on average than those who don’t....

Despite being the backbone of most marketing campaigns, emails can be easy to overlook when our inboxes are oversaturated. So how can you make your emails stand out from the crowd?...

Having started in content and marketing in the early days of The Alliance, Bryony has gone on to launch and grow multiple successful product communities as a CMO. So, what are her secrets to success?...

Go-to-Market is the backbone of so many businesses, but Go-to-Market job titles are still new on the scene. That’s why we’ve set out to find out what the GTM job market looks like, how much you can expect to be paid and what it actually means to work in Go-to-Market....

Your business’ brand promise is a clear, distinct and unique value or experience every single one of your customers can expect to receive. No exceptions. When brand promises are delivered on, they can define individual products or entire organisations....

The customer journey is one of the most important aspects of your Go-to-Market strategy. We’re talking about the journey your customer goes on from first finding out about your brand, to purchasing your product, to being a lifelong advocate of your business....

The key to a product’s success is how you leverage your environment to apply those insights (think Amazon). A company’s job then is to uncover fundamental insights so that it can develop the conditions necessary for its product to thrive in competitive markets....

Anand Akela manages product and solution marketing at Nutanix. He has worked in product marketing for many years, previously holding leadership roles at Hewlett Packard, Oracle, AppDynamics, CA Technologies, and Tricentis....

Did you know only 33% of PMMs have a defined Go-to-Market strategy? At Go-to-Market Alliance, we don’t think that’s good enough. There’s a lot of confusion around what Go-to-Market is, who does it and how it benefits growth and revenue. We’re here to change that....