Go-to-Market Salary Report 2024

Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

Crush your next competitive intelligence project....

Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding....

When analyzing your accounts (your customers), the customer health score offers you the ability to predict the longevity of this business relationship....

Hi there! I'm Jessica Box, Head of Growth at Linktree, and I’m really excited to share how Linktree has grown from zero to 12 million users in less than four years and the incredible learnings I've had along the way....

Looking for a better way to understand your buyers? Our guest this week, Carolyn Klinger, is an expert on the voice of the customer, market intelligence and buyer analysis....

Go-to-Market isn’t a one size fits all strategy. Done right, it’s dynamic. It’s agile. And most importantly, it’s built to support your long-term business goals. Motions are the building blocks of a GTM strategy that takes you closer to achieving your business objectives with every product cycle....

It gets tough to explain product marketing. Is it in product management? Is it in marketing? But if there's one topic we all agree it belongs to, it's personas and segmentation....

We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Ashli Bontrager explains the key things to look out for when building an onboarding program from scratch....

Are you ready to master the art of storytelling? Our guest this week is Elliott Rayner, CMO of Arion and our very own master of Storytelling Certified....