Go-to-Market Salary Report 2024

Which metrics should you track to measure the impact of your developer marketing campaign? In this article, we look at several key performance indicators (KPIs) and metrics you should keep in mind in order to determine the success of your marketing strategies....

Discover how to work cross-functionally with teams by being three things: The Translator, The Matchmaker, and The Mediator. Read on to learn more....

Uncertainty, the fear of the unknown, they hang over everyone, but business leaders more than most. How can you predict how markets will react to a product, or what the economy will do in the next five years? Sadly, you can’t see the future....

For developer marketers, making sure that their product is connecting with the right audience is crucial. Messaging and product positioning matter....

What is bias in a Go-to-Market strategy? How does it affect your results, and what can you do to stop it? Here to answer all your questions, and more, is Jarod Greene, Vice President of Product and Customer Marketing at Highspot....

Have you been wondering what a sales enablement charter is? Or how to build a formal enablement charter in your org? This article highlights what you need to know....

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

Crush your next competitive intelligence project....

Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding....

When analyzing your accounts (your customers), the customer health score offers you the ability to predict the longevity of this business relationship....

Hi there! I'm Jessica Box, Head of Growth at Linktree, and I’m really excited to share how Linktree has grown from zero to 12 million users in less than four years and the incredible learnings I've had along the way....