Go-to-Market Salary Report 2024

I'm Sridhar Ramanathan, COO and co-founder of Aventi Group. We're a product marketing agency, and all of our clients are big tech firms. Today, I’ll share some common slip ups that I see among a lot of tech companies as they take their products to market, focusing on five key areas....

It's time to talk about bridging the gap between product-led growth and sales-led growth SaaS models for companies. And the burning question most companies continue to have is, “Which one should we adopt? Which one is optimal?”...

If you're looking for truly insightful advice on the vital role of marketing in your go-to-market strategy, today is your lucky day. We picked the brain of marketing whiz Gastón Tourn, and we’ve rounded up the highlights just for you....

Cross-functional teams can revolutionize the way your company goes to market, but it’s one thing to have multiple teams working on a project and an entirely different thing to have strategized organizational alignment....

I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....

In this article, we'll explore how to optimize your messaging and positioning techniques, and common mistakes to avoid....

Community-led Go-to-Market strategy focuses on building a community around your brand and products by offering value-led opportunities to your target audience. It can be slow starting, but when used effectively, it enables you to achieve sustained customer, business and revenue growth....

When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....

Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...

The importance of narrative design is becoming increasingly recognized, with Marcus Andrews, HubSpot's Product Marketing Group Lead, predicting narrative design could potentially replace product positioning....

Good positioning is all about knowing your target audience, understanding how you can make your product essential to them and finding that all-important product market fit. The intended effect? You graft your product onto a consumer’s life so effectively they can't imagine living without it....

In this article, I’m going to provide: a brief introduction and explain why I’m the right person to talk about this subject; some context about Indeed and the challenges we face in delivering value to our complex customers; four key insights you can take back to your own companies....

As a function, product marketing can sit between other departments involved in GTM and connect them. As with any function, you won’t get the most out of product marketing unless you can measure, track and build on it. That’s where product marketing metrics come in....

Hi, my name is Jony Tabuteau, Senior Product Marketing Manager for Xero. My team is essentially responsible for helping to accelerate Xero’s growth in North America, and that's what I'm excited to talk to you about today: the role that product marketing plays in growth....

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....