Members-only Go-to-Market What are the stages of a Go-to-Market strategy? All products are unique, and no GTM strategy is the same. In this article, we share some tips and tricks to see you through every stage of your Go-to-Market strategy....
Members-only Go-to-Market What is the difference between cancellation and churn? When it comes to your GTM strategy's success, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate could help prevent revenue loss....
Members-only Go-to-Market How to brief the sales team on marketing campaigns Campaign briefing is an unbeatable tool when it comes to cross-functional collaboration. This basic yet strategic marketing campaign guideline is necessary to help the relevant teams work towards one common goal....
Members-only Go-to-Market The importance of hiring a Go-to-Market manager Ever wondered what a Go-to-Market manager does? We get into the details of what exactly this role entails and why this expert knowledge is essential for achieving team-wide goals....
Members-only Go-to-market strategy Who’s in your cross-functional Go-to-Market team? Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language....
Members-only Product marketing Five actionable strategies for collaborating more effectively with sales teams I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together....
Members-only Go-to-market strategy Why geographic segmentation is a crucial part of your marketing strategy If a retailer decides to only market their products in a certain area, or if they decide to change their offering based on region, then this is geographic segmentation at play....
Members-only Go-to-Market GTM Awards 2023: Your Winners! Nominations came in fast and selecting our winners wasn’t easy. So, without further ado, let's showcase those superstars and inspiring organizations that are setting themselves apart and going above and beyond in go-to-market....
Members-only Customer success Stop the exodus! Identify your at-risk customers to prevent churn The technology investment landscape is changing. There’s a shift from an intense growth-focused climate, marked by a fear of missing out, to the current state of heightened scrutiny and accountability, FOMU – fear of messing up....
Members-only Go-to-market strategy Analysis of Go-to-Market for top AI-first products While I was a Product Manager at Google AI, I launched several AI-first features such as the first internal version of LaMDA platform, Smart Replies in Google Play, and the Gaze detection platform for UX Research use cases....
Members-only Product positioning What is product messaging? Make a mark with your next round of messaging and discover how we can help your team in this complete guide....
Members-only Sales enablement Shortening salespeople's time-to-confidence Russell Zack explains some of the key factors involved in lowering salespeople's time to confidence – whether they're brand-new or seasoned veterans....
Members-only Go-to-market strategy How to lead a cross-functional go-to-market strategy Leading a cross-functional go-to-market strategy is a multifaceted challenge. But fear not! I’m here to guide you through it with tried-and-true tips and strategies that have served me well in leading successful go-to-market launches....
Members-only Go-to-market strategy Examine the difference between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....
Members-only Members-only articles 5 tips to level up your messaging efforts Hi, everyone! I'm Dana, part of the product marketing team at Workiva. Today, we'll be discussing five tips to take your messaging to the next level....
