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COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT
31 January 2025 11 min read

5 fundamental truths for GTM and monetization alignment

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Bryan Dsouza

Bryan Dsouza

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Written by:

Bryan Dsouza

Bryan Dsouza

Head of Product Marketing at Aptiv Product & Customer Marketing Leader | x-Microsoft | x-Grammarly | Startup Mentor | GTM Advisor

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5 fundamental truths for GTM and monetization alignment
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COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES ENABLEMENT